The combination of The Factory and Vignold marks the start of a buy-and-build strategy for tech-enabled marketing services businesses that focus on the at-scale production of marketing assets at competitive prices, leveraging proprietary software solutions and nearshoring hubs. The combined company will trade under the name “The Factory”.
In this transaction, Yana Investment Partners partnered with DRS, a Munich-based technology investor. The strategy is to build on both companies’ existing strengths and to add further suitable marketing service providers to the group through acquisitions. The combined company will continue to be led by the existing senior team and founders.
The Factory is the second investment of Yana European Small Cap Portfolio 3 SCSp, which aims to build a portfolio of attractive small-cap investments across Europe.